Moo v logos

So we know there is a certain sameness about 2.0 logos but you could at least hope on finding the difference in the detail.

Not so with Moo Print and, two hot British startups. (Hot in the sense that, well they are pretty cool. 400m scrobbles a month at Last and cool stuff happening at Moo.)

But on ordering  another batch of Moo cards in advance of Le Web 3, that there is something very similar about their logos.

In the logo , the perimeter of the a is broken and it forms to merge with the s. This is a very distinctive feature.

In the moo logo , the ‘m’ merges with the o, and the perimeter of the a is broken. This is a very distinctive feature unless you’ve seen the logo.

Are we running out of creativity? Logos a company do not make, so no real harm done. But perhaps the challenge for UK startups isn’t the equity gap but the unique-logo-design gap. Unless of course, it’s all intentional.



  1. Posted December 6, 2006 at 5:45 am | Permalink

    I think we’re in a little design trend right now that looks back to Herb Lubalin and his work of flowing custom character design, most clearly shown in his work using Avant Garde, which was meant to impart “the advanced, the innovative, the creative,” and consisted of tight-fitting letterform combinations to create a futuristic, instantly recognizable identity.

    …or, you know, might be plain coincidence.

  2. Posted December 6, 2006 at 2:57 pm | Permalink

    Very erudite. I’m with the coincidence.

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