Covers off for Blyk

Blyk logo

Marko ‘s new start-up, Blyk , has come out of stealth mode. Blyk offers free mobile phone services to 16-24s supported by advertising.

Will people really want advertising supported calls? Well not everyone, but a cash-poor 16-24 year old group might. 

The big challenge is to design advertising that is engaging not obstrusive. Actually, I’d go further than that–you need to design advertising your audience wants more of. That is hard to do but must be a success factor for the business.

Mobile Experience has a detailed interview with the Blyk team

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